How to Blog

A blog is an easy-to-update website or webpage where authors write regular entries in a diary-like format. The most effective and interesting blogs allow readers to engage in conversations with the author and other readers.

How to Manage a Government Blog

Plan

  1. Do you need a blog?
  2. Develop a strategic plan
  3. Determine resource needs
  4. Choose a blog tool
  5. Get training
  6. Identify success metrics
  7. Develop policies

Implement

  1. Write compelling content
  2. Support your writers
  3. Moderate comments
  4. Implement a marketing strategy

Improve

  1. Regularly review content
  2. Get to know the blogosphere
  3. Incorporate feedback from readers

Examples

Content Lead: Lisa Nelson
Page Reviewed/Updated: April 16, 2013

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