Video Planning (Pre-Production) Checklist
Video Planning—Step 6 of 6
Download the PDF Version (PDF, 278 KB, 1 page, March 2012)
□ Develop concept and Statement of Work (planning document)
- Identify your audience
- Determine what's the story you're trying to tell
- Define what will make the video a success and how you will measure success (online viewers? viewer feedback? etc.)
- Choose where (and on what page) your video will be posted
- Create a timeline for completion
- If the entire project rests upon interviews that may be difficult to get, get parties to agree to interviews as early as possible
□ Clear video project with appropriate supervisor/office
□ Create storyboard / script
- Always create a storyboard before turning on the camera
□ Get storyboard approval from appropriate parties
- Ensure that everyone is in agreement about the goals and requirements of the project.
- Consider running your idea by your Public Relations office. They may have helpful resources, including equipment.
□ Reserve the resources
- Reserve cameras and equipment, production staff
- Determine your budget for this video project
- Prepare interview questions (if needed)
- Set up interviews (if needed)
- Prepare video release statements
- Check with your webmaster that you have a 508 compliant video player (link)
□ Finalize location
- Visit in person beforehand, if possible
- Find out what approvals you need to film there
- Show up around the same time of day you plan to do the video
- Take note of the lighting, ambient noise and other surroundings.
- Note anything special you will need to bring during the shoot
- Confirm that you are authorized to take video in the location you are considering
- Consider partnering with others if the video allows. Local schools may have kids that want to practice their video skills or a local TV station may have footage or equipment you could use.
□ Check and pack your equipment
- Do you have the appropriate audio and video cables? Are your camera batteries charged?
- Do you have enough hard drive space on your camera to hold all the video you will shoot?