Site Redesign and Search Engines
Website redesigns are part of the normal life cycle of a website, but when a redesign involves changing your URL, how do you preserve your search engine rankings? What if your redesign removes pages or images? How do you continue to get found on major commercial search engines? What steps should you follow before embarking on a site redesign? Following are some resources to maintain your search ranking, even through a major site redesign.
Resources
- Use server-side 301 redirects
- Moving your site
- Managing duplicate content and redirects
- Switching to a New Domain Without Losing Your Google Rankings
- URL Redirects
- URL Redirect Server Response Check
- Dynamic URLs in the Eyes of a Search Engine
- SEO and Site Redesign
Content Lead:
Ammie Feijoo
Page Reviewed/Updated: December 2, 2011