Best Practices for Blogging
|Date:||Friday, May 15, 2009|
|Presenter:||Rick Klau, Product Manager for Blogger|
NOTE: Large files will take more time to download.
- Best Practices for Blogging on Windows Media Player (WMV, 1 hour)
- Best Practices for Blogging slides (PDF, 4.2 MB, 15 pages)
Blogs can be a great way to easily create and update content, communicate directly with your community, and quickly distribute important information. But when done wrong, a blog can be just one more item on an ever–growing task list that competes for resources and confuses your visitors. Rick Klau will talk about best practices in setting up and maintaining a blog without creating more work for your staff, discuss how to get the best return on your investment from blogging, and talk about the communications strategies that work best when applied to a "corporate" (i.e., non–personal) blog. In addition, Rick will look at a variety of government blogs to discuss what works, identify ways to leverage new tools (like Twitter) with your blog, and answer any audience questions about how best to benefit from a blog.
Who Should Attend
This course is geared to government web managers, government public affairs specialists, senior managers, and any other government staff responsible for creating, maintaining, or evaluating a blog. It is geared to government staff at any level, in any location.
About the Presenter
Rick Klau is the Business Product Manager for Blogger at Google. He serves as a member of the Augsburg Fortress Board of Directors, and is a graduate of Lafayette College and the University of Richmond School of Law. Rick joined Google as a result of its acquisition of FeedBurner, where he ran FeedBurner's publisher services team. Prior to FeedBurner, Rick held senior roles at several software and Internet companies, often focusing on marketing and business development. At the University of Richmond School of Law, he founded the world's first student–edited law journal to publish exclusively online and received the T.C. Williams award from the law school faculty for the most significant contribution to legal scholarship.
Rick has lent technology advice to two US Presidential campaigns, ran the campaign blog for Senator Barack Obama in his 2004 Senate race, and is the creator of superdelegates.org, a collaborative website that profiles all of the 700+ Democratic National Committee super delegates and presents them in a Google Earth layer. He is the co–author of three books about the Internet, was co–author of a long–running technology column on technology for the American Bar Association, and has presented to more than 70 audiences about the impact technology is having on business, politics, and society.
Interviews with Rick have appeared in the Wall Street Journal, USA Today, Newsweek, Washington Post, InfoWorld, CIO Magazine, Information Week, and dozens of others. His work has been featured on CNN, in the New York Times, on NPR, and Wired Magazine.