The Basics of Social Media Metrics
|Date:||Wednesday, December 7, 2011|
|Presenter:||Gadi Ben-Yehuda, IBM Center for the Business of Government|
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- Webinar recording: The Basics of Social Media Metrics (WMV, 1 hour, 3 minutes, December 2011)
- Presentation slides: The Basics of Social Media Metrics (PDF, 3.7 MB, 12 pages, December 2011)
- Transcript: The Basics of Social Media Metrics (PDF, 37 KB, 9 pages, December 2011)
Which numbers indicate success in social media? Is it the size of your Twitter following? The number and depth of the comments on your Facebook page? The increase in site traffic from social media channels? And how do you even measure phenomena like your exposure to real-time information that is possible only because of your involvement in social media?
In this webinar, Gadi Ben-Yehuda, the Social Media Director for the IBM Center for the Business of Government, will introduce you to the basics of social media metrics, and demonstrate tools to help you measure your effectiveness with social media activities, so you can consistently evaluate and improve your performance.
What You'll Learn
- Learn which metrics matter in social media
- Understand how to set benchmarks, goals, and milestones
- Discover tools to track progress
- Incorporate metrics into strategy
- Evaluate effectiveness of various social media activities
About the Presenter
Gadi Ben-Yehuda is the Social Media Director for IBM's Center for the Business of Government. Gadi has worked on the web since 1994, and received an email from Maya Angelou via his first website. He has an MFA in poetry from American University, taught writing at Howard University, and has worked in Washington, DC, for nonprofits, lobbying organizations, Fleishman-Hillard Global Communications, and Al Gore's presidential campaign.
Prior to his current position, Gadi was a Web Strategist for the District of Columbia's Office of the Chief Technology Officer (OCTO). Additionally, Gadi has taught creative, expository, and web writing for more than 10 years to university students, private-sector professionals, and soldiers.