Usability Testing: The First Fridays "Discount" Method

Date: Tuesday, January 24, 2012
Presenter: Nicole Burton, GSA  

On-Demand Webinar

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Usability testing is the single most valuable action you can take to improve the customer experience of your website or web application. We’ve been holding monthly sessions of streamlined product testing based on the “discount” method described by industry leader Steve Krug in his book, Rocket Surgery Made Easy.

Join us for this first, in a three-part series, webinar to learn how we help web teams find and fix serious website usability problems through GSA’s First Fridays Product Testing Program. We’ll discuss our recent tests, the basics of conducting your own test, and how your agency can participate, observe, and benefit from this twice-monthly event.

What You’ll Learn

  • What “do-it-yourself” usability testing means, and why it works
  • How to plan for a test
  • How to recruit test participants
  • How to develop test scenarios

About the Presenter

Nicole Burton is the User Experience Evangelist in the Center for Excellence in Digital Government at GSA. As the program manager of First Fridays Product Testing, Nicole teaches usability testing to GSA staff and government web managers. In addition, she promotes usability best practices for government websites and web applications.

Before joining GSA, Nicole worked as a usability analyst at the Financial Management Service of the Department of Treasury, and at the Federal Deposit Insurance Corporation. She's a Certified Usability Analyst (Human Factors International) with a BA in English from the University of the District of Columbia, and a member of the Usability Professionals Association. Nicole's also a published playwright and memoirist, which she believes enhances her human factors practice.

Content Lead: DigitalGov University Team
Page Reviewed/Updated: March 29, 2012

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