User-Centered Design for Government Websites

Date: Thursday, September 10, 2009
Presenter: Kath Straub, Usability.org

On-Demand Webinar

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Description

User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.

Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.

Learn how to make your website content

  • Easy to Use
  • Understandable
  • Relevant to the customer

Find out how adopting User Center Design can:

  • Save Money
  • Decrease Help Desk Calls
  • Decrease the need for website Redesign
  • Decrease formal training

Who Should Attend

This course is geared to government web managers, government public affairs specialists, senior managers and any other government staff.

About the Presenter

Kath Straub works with organizations and agencies to create, integrate and evaluate interactions that shape user behavior. Usability is a key part of this effort. To ensure that sites are both usable and useful, Kath also focuses is on creating conversations – via engaging, readable and persuasive content that drive behavioral change.

Kath is an energetic and entertaining speaker who presents frequently at conferences and workshops around the world. Recently, she's presented in Portland (UPA), New York (Forrester Consumer Research Forum), Berlin (UPA), London (TechCom), and Albany , NY (GTC). She's currently the Principal of Usability.org. She spent 9 years as the Chief Scientist at Human Factors International. Kath holds a Ph.D. in Brain and Cognitive Science from the University of Rochester.

 

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