Creating Web Metrics Reports that Rock
|Date:||Wednesday, October 7, 2009|
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Webinar recording: Creating Web Metrics Reports that Rock
(WMV, 79.6 MB, 2 hours, October 2009)
Presentation slides: Creating Web Metrics Reports that Rock
(PDF, 9.1 MB, 29 pages, October 2009)
Transcript: Creating Web Metrics Reports that Rock
(PDF, 138.3 KB, 22 pages, October 2009)
A great web metrics report can be a powerful tool to communicate business insights. In this webinar, Jennifer Veesenmeyer shares her best tips for creating engaging reports that tell a clear, compelling story. This fast–paced session covers everything, including how to think strategically about which metrics to report, how to create meaningful graphs, and how to write concise, persuasive analysis. You will leave this webinar armed with dozens of practical tips for creating web metrics reports that dazzle your bosses, amaze your colleagues, and channel your inner metrics rock star.
About the Presenter
Jennifer Veesenmeyer is the VP of Analytics at Stratigent, a marketing analytics consulting firm. Jennifer works with enterprise–level companies to create actionable KPIs, meaningful reports and dynamic dashboards.
As a thought leader on the topic of meaningful reports, Jennifer has presented at numerous industry events such as the eMetrics Summit, Online Marketing Summit, OMMA Global and Target Marketing's Gurus of Online Optimization tour.
At one time Jennifer held the distinction of being the highest ranked speaker in the history of eMetrics Summit (and may still hold the title). She is also a popular instructor for the Web Analytics Association's Site Optimization base camp training.
Jennifer holds a BA degree from University of Northern Michigan and an MA from Purdue University.