2012 Government Web and New Media Conference Agenda

7:45-8:30

Registration

8:30–9:15

Future-Ready Digital Government Strategy

Steven VanRoekel, Federal CIO (invited)

Learn the actions that agencies will need to take to implement the forthcoming Digital Government Strategy. Hear from the Federal Chief Information Officer about how agencies can improve the customer experience with the public, through the use of cost effective and innovative digital strategies.

9:15–9:45

Shared Digital Solutions for More Effective Government

Learn about government-wide initiatives that will help the federal government deliver digital services more effectively and through cross-agency collaboration.

• USASearch - Ammie Farraj Feijoo, GSA
• Social Media Registry - Leilani Martinez, GSA
• Web Analytics - TBD

9:45–10:30

Leadership and Governance in the Digital Age

Lisa Welchman, Founder, WelchmanPierpoint

10:30–10:50

Break

10:50-11:00

State of Mobile in Government

Gwynne Kostin, GSA

11:00–11:50

Making Content Future Ready—Transition from Web to Mobile Web to Apps

Dion Almaer, VP, Mobile Architecture, Walmart.com
Ben Galbraith, VP, Mobile Engineering, Walmart Global Ecommerce

The iPhone software development kit has been the largest disruption to software development since the Web. In a few short years, this has sparked the creation of the largest medium for consumer engagement in the world, eclipsing the Web, movies, and even television. Some predict that in the coming years mobile apps will replace the web as the primary means of consuming information. In today's reality, a number of high profile start-ups are bypassing the Web entirely to reach their audience exclusively via apps. Join two industry practitioners as they discuss the role of the Web in the new mobile reality, explore developer issues as we head into the post-PC era, and present issues that organizations must address as part of these critical trends.

11:50–1:10

Lunch and Speaker: Ten Tech Trends for 2012 and Beyond

Amy Webb, CEO, Webbmedia Group

Learn about the most important emerging technologies coming to market in the next few months that stand to impact your work. This fast-paced session will showcase ten tech trends that digital strategies need to better deliver on their agency mission. We’ll explain what they are in plain English, why they matter to you, and how you can leverage them to make an impact in your agency operations and improve the customer experience.

[lunch provided during lunchtime speaker]

1:10-1:20

Break

1:20-2:05

Concurrent Breakout and "Under the Hood" Sessions 1

Audience Analysis in Social Media (1A)

Nicole Challahan, Dept. of Education
Andrew Einhorn, OhMyGov
Moderator: John Kagia, ORI

Big Data, Challenges and Competitions, and Communities (1B)

Accessibility: DHS’s "Trusted Tester" Program (1C)

Katherine Eng, DHS

"Under the Hood" Workshop: Facebook for Government (1D)

Facebook’s Washington, DC representative will present a hands-on workshop to showcase details about how to manage your government Facebook pages and answer technology questions to improve functionality.  A key focus will be how agencies can use the new Facebook Timeline format to more actively engage with their audience.

"Under the Hood" Workshop: YouTube for Government (1E)

A representative from YouTube will give an overview of YouTube and show specific, practical strategies for better engaging your audience through video.  The session will include how to set up custom pages, channels, and play lists.  You’ll also learn how to upload videos via mobile, add captioning, write descriptions and use keywords for better search optimization, how to embed videos, and other key functionality.

2:05-2:20

Break

2:20-3:05

Concurrent Breakout and "Under the Hood" Sessions 2

Marketing Your Online and Digital Outreach Efforts (2A)

Drupal as a Content Management System (2B)

Mike Jennings, Dept. of Energy

Mobile First and Responsive Design (2C)

Ken Fang, Mobomo

Nearly half of American adults are smartphone owners, and, by 2014, more people will go online using a phone than a computer. But they will still use computers—and tablets, and TVs, and gaming devices. How do we make content work across all these screens? Some are turning to "responsive design" to build content that automatically adapts to the device and size of the browser to provide a good experience to the end user. Learn about  the pros and cons of responsive design and walk through a case study of lessons learned in developing a responsive design for apps.usa.gov and apps.gobiernousa.gov.

"Under the Hood" Workshop: Social Media Metrics Tool (2D)

"Under the Hood" Workshop: Video Workshop (2E)

This session is designed for dedicated multimedia producers and content producers to get hands-on experience planning and producing compelling videos for better engage with our customers. You’ll use your phones and cameras to shoot video right there and upload it. Includes custom Q&A with the audience.

3:05-3:20

Break

3:20-4:05 

Lean Methods for Lean Times

Steve Krug, usability expert and author of Don’t Make Me Think and Rocket Surgery Made Easy

Do you know what the single worst usability problem on your site (or mobile app) is right now? If not, why don't you?  And if you do, why is it still there?

In an era when you're likely to be called on to do more with less, it’s critical to think about ways to focus our limited resources for maximum value—and fix those problems that have the biggest impact on the customer experience. You’ll learn why sometimes doing less really IS more—when it comes to design and usability.  

4:05-4:30

Twitter for Government

Adam Sharp, Government Lead, Twitter

8:30–9:15

Topic and speaker to be determined

9:15–9:30

Break

Unconference Sessions

Attendee-driven sessions to discuss the timely topics most relevant to participants (e.g. social media, web governance, emerging technology, privacy and security).

10:15-10:30

Break

10:30–11:15

Unconference Sessions

11:15–11:30

Break

11:30–12:15

Concurrent Breakout and "Under the Hood" Sessions 3

Social Customer Service (3A)

Leslie O’Flahavan, E-WRITE 

Content Syndication (3B)

Fred Smith, CDC

Measuring Impact/Implementing Web Analytic Tools (3C)

Trish Cozart, National Renewable Energy Laboratory
Phil Kemelor, Semphonic

"Under the Hood" Workshop: How To Manage Twitter Activity (3D)

"Under the Hood" Workshop: Google + and Google Maps (3E)

12:15-1:30

Lunch and Speakers: Language 2.0 Beyond Translation - Creating Relevant Content for Multilingual Audiences

Mark Lopez, Head of U.S. Hispanic Audience, Google
Dawn Hart, FEMA
Lina Younes, EPA

[lunch provided during lunchtime speaker]

1:45-2:30

Concurrent Breakout and "Under the Hood" Sessions 4

Citizen Archivist (4A)

Meredith Stewart, NARA

Learn how NARA is using crowdsourcing on the new Citizen Archivist Dashboard and the National Archives Transcription Pilot Project to help make National Archives records more accessible to the public. You’ll see innovative crowdsourcing projects that enable the public to provide contributions through tagging, transcriptions, and sharing images.

Mobile Stories from the Trenches 2012 (4B)

Learn how the recent mobile implementations of Answers.ed.gov, DocsTeach and SaferBus were dreamed up, the challenges in rolling them out, how they innovatively use existing data and focus on the customer experience. This session will be presented in panel format by the departments of Education, Transportation and the National Archives, and moderated by GSA's Mobile Program Management Office.

The Value of User Testing and How to Build Buy-in at Your Agency (4C)

Jeremy Cluchey, GAO
Jonathan Rubin, GSA

The results of usability testing - or the lack of it- are all around us. In government, valuing a great user experience has a long way to go, but don't be discouraged. This session involves true tales of getting user experience to stick at government agencies, including ideas for starting your own usability testing program. Learn how GSA and other agencies have developed the First Fridays Product Testing Program, and how you can conduct practical and cost-effective testing at your agency.

"Under the Hood" Workshop: Weaving a Social Media Narrative with Storify (4E)

2:30-2:40

2:40-3:15

3:15-4:00

The Customer Experience

Linda Rutherford, VP, Public Relations and Community Affairs, Southwest Airlines

Learn how Southwest Airlines has instilled a culture of exceptional customer service, that extends into the communities they serve.  Hear how we can adopt high customer service principles in government, through the use of innovative digital media and citizen engagement. You’ll also learn how to use social media to drive your storytelling and deliver on your organization’s mission.