Web Analytics

• What is website evaluation/web metrics?
• Why is website evaluation important?
• Developing a web metrics strategy
• Ways to evaluate your site

“Customer Focus and Experience” metrics:

• Audience Analysis
• Measuring Customer Satisfaction
• Usability principles and techniques
• Analyzing Web Logs
• Review links regularly

“Quality and Compliance” metrics:

• Measuring Technical Performance
• Accessibility

“Recognition” metrics:

• Applying for awards

• Buying web analytics products and services
• Tying website evaluation to mission achievement

Page Reviewed/Updated: April 29, 2011